Tour operator
Noble Travel
From an unstructured appearance to a luxury travel brand with a clear signature
"Vanessa and Anthony are incredibly personable, reliable, creative and competent. It's fun to develop concepts together and all our ideas were always implemented with attention to detail and creativity. They are always available and respond immediately to spontaneous changes in plans. We are completely satisfied and can highly recommend them for a collaboration!"
Cosima Timmermann
Initial situation
When we took over the management of edeltravel, one of the leading luxury travel agencies in the DACH region, the social media presence faced a challenge:
Lots of content, but no clear line. Different image styles, changing tonality, inconsistent formats - and a large number of inactive followers due to old campaigns, which limited the organic reach.
The goal
Our aim was to make edeltravel visible as a premium brand in the digital space - with a presence that reflects the quality, expertise and aesthetics of the brand.
We developed a holistic visual and content concept that unites all channels:
- A consistent, high-quality feed design with a clear visual language
- Emotionally informative captions in the style of an experienced travel blogger
- Strategic topic planning with a focus on added value, inspiration and storytelling
- High-quality reels and carousel posts that not only show travel, but also explain it and make it an emotional experience
The result
The result:
- A harmonious brand image that radiates professionalism and trust
- Consistently high-quality postings that convey expertise and authenticity
- Significantly higher interaction rates and longer time spent on the profile
- A feed that today looks like a digital showroom - elegant, clear and unmistakably edeltravel
Today, the edeltravel account is no longer just an inspiration channel, but a content platform with real added value - for anyone looking for luxury travel with style and personality.
What this case shows
Reach is not everything. A clear brand identity, high-quality content and consistent communication create more trust in the long term and this is exactly what leads to genuine customer relationships.
