Hotel
Alpinhotel Berghaus
From 8,000 to over 40,000 followers in one year
"We have been working with Crastulo Media since 2022 - and the joint development is impressive. Vanessa and Anthony look after all our social media activities, from regular Instagram posts and stories to authentic, high-quality content for our website and marketing campaigns. Twice a year, they produce a wide range of photos and videos at our hotel - professionally, creatively and with incredible calm, even in stressful situations. Our online presence has developed enormously thanks to Crastulo, and we now reach a much younger target group that is specifically drawn to us via Instagram. We particularly appreciate the uncomplicated communication, their flexibility and their deep understanding of our company. The long-term collaboration is a real benefit for us because many processes now run smoothly and almost automatically, making our marketing much easier."
Verena Schösser & Markus Fankhauser
Initial situation
When we took over the social media management for the Alpinhotel Berghaus in Zillertal in 2023, the Instagram account had around 8,000 followers. The content was appealing, but the reach was stagnating - there was potential, but it wasn't being used strategically.
The goal
Our goal was clear: more visibility, more bookings and a clear positioning as one of the most popular hotels in Tyrol.
We developed a customized social media strategy that focused on authenticity, storytelling and high-quality photo & video content productions. This included new content formats such as "Berghaus Moments", "Tips from the Mountain" and the humorous "Berghaus Challenge", which not only involved guests but also the team and ensured enormous organic reach.
The result
- Growth from 8,000 to over 40,000 followers within 12 months
- An average increase in reach per reel of over +400 %
- Noticeably more booking inquiries
- Development of an active community that now sees the hotel as a favorite address in the mountains
Today, the Alpinhotel Berghaus is one of the hotels with the widest reach in the Zillertal, with a clear brand voice, high recognition and an authentic appearance that picks up guests emotionally.
What this case shows
When strategy, creativity and high-quality content production come together, social media can not only create reach, but also real bookings and brand value.
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